Declan Malone

• Own end-to-end UX strategy, design, and Liquid implementation across two regional storefronts, leading information architecture, interaction design, and data-driven optimisation for a high-traffic platform.
• Redesigned the PDP to improve purchase confidence by restructuring content hierarchy, introducing feature chips, FAQ modules, and cross-sell components informed by Clarity heatmap analysis and behavioural data.
• Designed and shipped a Quick Add modal on collection pages to reduce browse-to-cart friction, alongside a matching set feature that increased AOV by 5% across both stores.
• Built a comprehensive design system from extracted theme tokens in Figma, Refore and HTML, establishing a single source of truth across design and engineering and improving component consistency across storefronts.
• Hired the full digital team of 10, onboarded and mentored junior and mid-level designers and developers, and created competency frameworks, structured development pathways, and design review workflows.
• Established CRO and analytics practices from scratch using Microsoft Clarity. Ran A/B experiments and competitive benchmarking against Gymshark and Nike, translating insights into measurable UX improvements.
• Led a cross-functional taxonomy workshop to restructure Shopify's collection and filtering architecture, improving navigation, discoverability, and SEO across all storefronts.
• Internal Shopify Plus SME. Upskilled cross-functional teams on platform capabilities, checkout extensibility, and theme architecture.

• Led the end-to-end redesign of a data-intensive margin analytics platform, improving how traders visualise, compare, and act on margin cost data across complex financial instruments.
• Conducted user research and stakeholder interviews with traders and product managers, translating domain insights into interaction design decisions that shaped the product roadmap.
• Partnered with product managers and engineers to align design prioritisation with business objectives.
• Transitioned the team's design workflow to Figma, improving cross-functional collaboration between design and development.

• Designed complex internal middle management software as part of the KYC/Onboarding process for Market and Prime Brokerage using internal design systems and AG Grid.
• Created wireframes, prototypes, and high-fidelity UI designs for complex data visualisation use cases, working within a mature enterprise design system.
• Collaborated with Product Managers and Engineers in agile squads to align design initiatives with operational and strategic goals.
• Advocated for user-centred design through usability testing and stakeholder workshops, embedding research into the product development lifecycle.

• Redesigned site navigation and user flows for B2C and B2B e-commerce platforms, delivering a 3% increase in conversion rates.
• Ran user testing and A/B testing programmes to refine product features and improve experience across customer segments.
• Led UX strategy ensuring accessibility and usability best practices across dual-audience platforms.

Verint

• Built automated test frameworks using Selenium WebDriver and C#, integrating into CI/CD pipelines. Developed strong engineering collaboration and software development fluency that carries into design-engineering partnerships today.